Gregory Zapar

Greg Zapar is a UX Practice Lead for Accenture Interactive with a focus on enterprise design systems. He has held senior agency leadership positions leading business strategists, designers, technologists and client teams in creating exceptional digital experiences. Clients include Microsoft, Cisco, HPE, Boeing, Merck, Hyundai and others supporting initiatives across a variety of digital channels, products and experiences. Greg leads a team of UX/UI designer across North America setting vision for the UX practice and alignment into a variety of digital and design transformation focus areas, including design systems and operations. He is also a featured UX speaker, start-up founder, and customer experience evangelist with expertise in design systems, IA, UX/UI design, product design, design thinking workshops, solution architecture and multi-channel experiences.

The term “UX” is widely interpreted and defined differently across people, projects, teams and companies. This broad definition enables YOU the ability to create amazing digital experiences for people through a collaborative, user-centered, design-thinking led approach. In this quick-paced session, I’ll be sharing tips, honest advice and recommendations to help you succeed and craft a career in UX.

Things you’ll learn:

What are the biggest misconceptions about UX?
Are there tips for working better with business, strategy, design and technology teams?
What skills are actually most important for designers?
What makes an exceptional UX designer and where do I start?